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Convert free trials to paying customers

Create strategic in-app promotions. With Flows, you can deliver the right message at the right time to drive conversion and account expansion.

How Flows works for revenue expansion

Boost your MRR with contextual upgrade campaigns. Create in-app modals, banners, and other upsell prompts that convert free trial users into paying customers.

Upgrade prompts & special offers

Nudge users toward higher plans when they hit value milestones. Using Flows, you can create targeted modals or banners that offer discounts or highlight premium features at the right moment. Personalize these messages by segment to make each offer more relevant.

Feature gating & paywalls

Do you have advanced features that are only available to premium users? Use Flows to prompt lower - tier users to upgrade when they try to access these features. For example, when a free user clicks a locked feature, Flows can trigger an upgrade banner highlighting the benefits of the premium plan.

Fully customizable UI components

Start quickly with built-in UI elements like tooltips, hints and modals designed for engagement. Need a unique look? Build your own styling and logic to match your product’s brand. Flows APIs give you the power to build anything you need.

Integrated workflows

Integrate revenue expansion campaigns into larger user journeys. For instance, you might show an upsell banner only after a user completes onboarding, or follow a new feature announcement with a tutorial. Flows lets you sequence these touchpoints in a single workflow for maximum impact.

Embeddable components

Embed UI elements directly into your application without needing to update code or re-deploying.

Designed for unlimited customizability

Flows is designed to be a “Headless product adoption platform”. We’ll focus on user state problems, so you can focus on your own product.

Localization

Localization

Support any language or locale to reach a global audience.

Segmentation

Segmentation

Target specific users or companies based on properties or behavior.

Versioning

Versioning

Deploy, audit, and restore your changes across environments.

Analytics

Analytics

Understand how users interact with your workflows.

Environments

Environments

Test workflows on staging before deploying them to production.

Actions

Actions

Trigger actions based on user behavior.

Workflow logic

Workflow logic

Branch, filter, and control the path of your workflows.

Privacy first

Privacy first

Built with privacy in mind. Minimizing data collection.

Questions and Answers

Flows is a product adoption platform that makes it easy to create in-app experiences at every stage of the user lifecycle. In the context of revenue expansion, you can use Flows to launch targeted upgrade modals, paywall banners, and promotional flows that guide users to higher-value plans. The visual editor lets non-developers design these campaigns without code, while developers can still add custom UI components if needed. By streamlining and centralizing in-app promotions, Flows turns your product into a powerful engine for growth.

You don’t need to know how to code to start creating user onboarding flows with Flows. Once you integrate our SDK, you can use our visual editor to create and manage workflows without writing any code.

However, Flows is a “Headless product adoption platform”, so having a front-end developer on your team can be beneficial to fully leverage its customization capabilities by creating custom UI components for your workflows.

Flows are designed to be a “Headless product adoption platform“. This means that you can create your own UI components with custom styling and logic to create a native experience for your users. You can also use our built-in components to get started quickly.

Flows is free for up to 250 monthly tracked users (MTUs). After that, the pricing starts at $0.1 per MTU. Our pricing is volume based, so the more active users you have, the less you pay per user. For more information, check out our pricing page.

Build anything with Flows

Build the product adoption experiences you've always wanted.

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