Pricing

Flows offers pay-as-you-go pricing that starts at $30/month with a free forever tier.

How many monthly onboarded users do you expect to have?

100

1,250

6,000

18,750

+50,000

Hobby

For personal development, prototyping, and testing.

Free

100 MTUs

  • No credit card required

  • Custom components preview

  • Unlimited workflows

  • Community support

Get started

Pro

Everything you need to build and scale your product adoption

$30

/ month

600 MTUs

  • Everything in Hobby, plus:
  • Remove Flows branding

  • Custom components

  • Priority support

Get started

Compare plans

Hobby

Pro

Flat fee

Free

$30 / month

Included MTUs

100 MTUs

600 MTUs

Additional MTUs

Starts at $0.05 per MTU

Total monthly users

10,000

Unlimited

Features

Tours

Workflows

Surveys

Launchpad

Analytics

Pre-built components

Custom components

Localhost only

Other

Remove Flows branding

Team members

Unlimited

Unlimited

Community support

Priority support

Private Slack channel

Trusted by leading engineering, product, and design teams

Volume based pricing

Pay only for onboarded users

Stop paying for every user in your database. With Flows, you only pay for users who actually see an experience, making it the most cost efficient product adoption tool at any scale.

First 600 MTUs

Included in Pro plan

601 - 1.5k

$0.0500 per MTU

1.5k - 5k

$0.0350 per MTU

5k - 15k

$0.0250 per MTU

15k - 50k

$0.0175 per MTU

50k +

$0.0125 per MTU

Frequently asked questions

We count an MTU as a unique user that has experienced a Flows workflow in the current billing cycle. We don’t count users that have only entered a workflow but haven’t experienced it.

If user experiences a workflow multiple times in a month, they are only counted once. And if that user doesn’t experience a workflow in the next month, they are not counted in your usage for that month.

Experiencing a workflow means that at least one component block has been rendered to the user or they have entered a paid block type (e.g. Delay block). Learn more

Flows offers volume based pricing, the more MTUs you have the less you pay. The Pro plan has a flat fee of $30 per month and includes 600 MTUs. If you exceed the included MTUs, you will be charged extra for each additional MTU. To get an estimate of your monthly cost, use our pricing calculator above.

  • First 600 MTUs: Included in the Pro plan flat fee of $30 per month
  • 601 - 1500 MTUs: $0.05 per MTU
  • 1501 - 5000 MTUs: $0.035 per MTU
  • 5001 - 15000 MTUs: $0.025 per MTU
  • 15001 - 50000 MTUs: $0.0175 per MTU
  • +50000 MTUs: $0.0125 per MTU

Flows uses a monthly billing cycle. Free tier resets on the first day of the month. Paid plans billing cycle starts on the day of the month that you subscribe. At the end of each billing cycle, you will be charged for the flat fee of the plan, plus any additional MTUs you have in that month.

If you exceed your plan's included MTUs, you will be charged for the additional MTUs at the unit price for your plan. You can view the unit prices above or use our pricing calculator to estimate your monthly cost.

Yes, we offer a free tier for the first 100 MTUs. No credit card required. When you exceed the free tier, you will need to upgrade to the Pro plan starting at $30.

Yes, we offer discounts for startups. Please reach out to us at hello@flows.sh

We will. We're happy to assist you with moving your existing onboarding to Flows. When transitioning to Flows from another tool, we offer free usage to cover the transition period and avoid double billing.

Refunds are available on paid plans only if there is no usage during the billing cycle.

Yes. Flows is built as a powerful but affordable alternative to Appcues, Walkme, Pendo, Usetiful, Chameleon, and similar platforms offering product adoption tools.

No. Flows pricing is transparent and predicable. You only pay for your plan and any additional MTUs you have in a month. No setup costs or hidden fees.

Build anything with Flows

Build the product adoption experiences you've always wanted.